The Future Metaphor for Design

What is a Metaphor?

According to Merriam Webster, metaphor is defined as:

“A figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them

As described by literary theorist Kenneth Burke:

An excerpt from ‘The role of Metaphor in Interaction Design’ by Dan Saffer